Independent living move-in rates slow whilst assisted living accelerates
LOS ANGELES: Move-in rate growth moderated in independent living in the third quarter, whereas assisted living rate growth accelerated in the quarter, according to data from NIC MAP.
Year-over-year growth in move-in rates for independent living properties slowed to 7.6% in September — down from 17.5% in June, according to data from the recently released third-quarter 2025 NIC MAP Seniors Housing Actual Rates Report.
Meanwhile, the year-over-year growth in asking rates increased by 0.5 percentage points to 8.2% in September, according to a blog post from Yitao Luo, a data analyst with the National Investment Center for Seniors Housing & Care.
For assisted living properties, year-over-year rate growth accelerated across all rate categories in September. Initial rates increased by 6.3% — the highest growth rate since the third quarter of 2023 — whereas in-place rates and asking rates increased by 6.1% and 6.6%, respectively, from September 2024 levels.
Discounts between asking rates and move-in rates widened for independent living properties in the third quarter compared with the second quarter.
Average move-in rates for independent living properties were 8.6% below asking rates in September, equivalent to a one-month discount. That discount was up from the 0.8-month discount recorded in June.
In contrast, assisted living properties saw discounts narrow from the second quarter. Average move-in rates for assisted living were 8.1% below asking rates in September, or the equivalent of a one-month discount. That amount is down from the 1.3-month discount available in June.
The rate report provides data from 300,000 senior living units across the nation operated by more than 50 senior housing providers.